About this limit
Responsive search ads allow headlines of up to 30 characters, descriptions of up to 90 and display path fields of up to 15 each.
Official source: Google Ads Help: responsive search ads
Limit last checked October 10, 2026.
How limitpad counts
Each field is counted separately, including spaces. Like Google Ads, limitpad counts each Chinese, Japanese or Korean character, and full-width punctuation, as two.
Tips
- Include the keyword in at least one headline.
- Use the full 90 characters in descriptions to state a benefit and a call to action.
Frequently asked questions
- How many characters is a Google Ads headline?
- Up to 30 characters, including spaces.