About this limit
For image ads in the Facebook Feed, Meta recommends primary text of 50 to 150 characters and a headline of about 27 characters, so they show in full on most placements. Longer text is allowed but gets truncated.
Recommendations vary by format and placement. Carousel cards, for example, suggest shorter text, so check the Meta Ads Guide for the format you are using.
Official source: Meta Ads Guide: Facebook Feed image ads
Limit last checked October 10, 2026.
How limitpad counts
These are recommended lengths, not hard limits, so limitpad shows a gentle warning rather than an error when you go over.
Tips
- Put the offer in the first sentence of the primary text, before it can be cut off.
Frequently asked questions
- Can Facebook ad text be longer than 150 characters?
- Yes, but it will be cut off with “See more” on many placements.